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SBTech Launches Mobile-Focused “Add2Bet” Enhancement to Its Industry-Leading Sportsbook

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SBTechSBTech, the leading sports betting solutions provider to the online gaming and betting industry, today announced the launch of Add2Bet, its newest cutting-edge Live Betting feature.

Enabling players to immediately use the cash out value of an open bet to create a new double, treble or acca by combining it with new selections, Add2Bet is one of a series of recently-launched mobile-focused enhancements to SBTech’s market-leading sportsbook solution, designed around simplicity and ease-of-use.

Its rollout further strengthens SBTech’s position as the in-play betting market leader – the company has won EGR B2B awards for its live product for the last four years.

The new feature is expected to have a positive impact on SBTech operators’ turnover, by giving players more control over their betting and appealing more effectively to millennials.

Add2Bet was launched following in-depth research* and development by SBTech, including extensive A/B testing, focus groups and practical scenario implementation in a live environment.

Key findings were that:

  • Under-35s are early adopters of the feature – users from this age group tried Add2Bet after seeing it just twice on average, whereas older users waited until they’d viewed it an average of five times.
  • Of the total betting volume generated by the sample group, 7% of English Premier League live bets were placed by using Add2Bet to change an existing live bet.
  • Nearly 70% of players who use Cash Out for an average of 40% of their betting activity placed a bet using the new feature.

Tom Light, SBTech Senior Vice-President of Business Development, will be presenting Add2Bet at the upcoming EiG expo in Berlin on Tuesday, October 31st at 11 am.

He commented: “Add2Bet is the latest example of a key sportsbook feature designed to benefit both players and betting operators and we believe it is the fastest and most ergonomic innovation produced by any betting solutions provider thus far. I look forward to presenting the product and discussing it in depth with our clients and contacts.”

*Methodology: SBTech carried out the research with a sample of 200 players in September 2017 against a control group of 50 users from the same segments with the feature disabled. Each player used his or her own betting account with £200 credit supplied by SBTech.

https://www.sbtech.com/sbtech-launches-mobile-focused-add2bet-enhancement/

SBTech Strengthens Market Position in Italy with Win in Sports Betting Supplier of the Year Category at EGR Italy Awards 2017

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SBTechSBTech, the leading sports betting solutions provider for regulated markets, has once again strengthened its position in a key regulated market by winning the Sports Betting Supplier of the Year category at the EGR Italy Awards 2017 ceremony held in Rome on Monday evening.

SBTech’s sportsbook solution was rewarded for the innovation, commercial success and positive feedback it has received since launching in Italy in with NetBet.it in 2016.

SBTech’s partnership with Netbet.it has seen it grow its market share and establish itself in this most competitive and dynamic regulated market.

Luca Desideri, Country Manager for SBTech Italy, commented: “There is no greater form of recognition than when it comes from your peers. To win this award after our first year in this market is a testament to the dedication of both of our team and the team at NetBet.it. Furthermore, it highlights the success of our strategy and approach in a regulated market which is, technically speaking and regulatory-wise, one of the most complicated and competitive in the world.”

SBTech’s Italy platform includes a fully responsive user interface allowing for a seamless player experience across desktop, mobile and tablet, which plays a key role in providing localised offers to players worldwide.

https://www.sbtech.com/sbtech-wins-sports-betting-supplier-year-egr-italy-awards-2017/