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SBTech Launches Mobile-Focused “Add2Bet” Enhancement to Its Industry-Leading Sportsbook

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SBTechSBTech, the leading sports betting solutions provider to the online gaming and betting industry, today announced the launch of Add2Bet, its newest cutting-edge Live Betting feature.

Enabling players to immediately use the cash out value of an open bet to create a new double, treble or acca by combining it with new selections, Add2Bet is one of a series of recently-launched mobile-focused enhancements to SBTech’s market-leading sportsbook solution, designed around simplicity and ease-of-use.

Its rollout further strengthens SBTech’s position as the in-play betting market leader – the company has won EGR B2B awards for its live product for the last four years.

The new feature is expected to have a positive impact on SBTech operators’ turnover, by giving players more control over their betting and appealing more effectively to millennials.

Add2Bet was launched following in-depth research* and development by SBTech, including extensive A/B testing, focus groups and practical scenario implementation in a live environment.

Key findings were that:

  • Under-35s are early adopters of the feature – users from this age group tried Add2Bet after seeing it just twice on average, whereas older users waited until they’d viewed it an average of five times.
  • Of the total betting volume generated by the sample group, 7% of English Premier League live bets were placed by using Add2Bet to change an existing live bet.
  • Nearly 70% of players who use Cash Out for an average of 40% of their betting activity placed a bet using the new feature.

Tom Light, SBTech Senior Vice-President of Business Development, will be presenting Add2Bet at the upcoming EiG expo in Berlin on Tuesday, October 31st at 11 am.

He commented: “Add2Bet is the latest example of a key sportsbook feature designed to benefit both players and betting operators and we believe it is the fastest and most ergonomic innovation produced by any betting solutions provider thus far. I look forward to presenting the product and discussing it in depth with our clients and contacts.”

*Methodology: SBTech carried out the research with a sample of 200 players in September 2017 against a control group of 50 users from the same segments with the feature disabled. Each player used his or her own betting account with £200 credit supplied by SBTech.

https://www.sbtech.com/sbtech-launches-mobile-focused-add2bet-enhancement/

iSoftBet Announces Busy Conference Schedule

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Online and mobile casino content provider to set up shop at EiG Berlin, Macau Gaming show and SiGMA

Leading online and mobile casino content provider iSoftBet has a packed conference schedule to round off the year, and will set up shop at three of the industry’s largest events over the next two months.

The supplier will be exhibiting at EiG Berlin (30th October to 1st November), the Macau Gaming Show (14th – 16th November) and SiGMA (22nd – 25th November), with its senior management team on hand to meet with delegates.

At each conference, iSoftBet will return with a bigger and better stand than before, and will use the events to showcase the latest additions to its expanding game portfolio, including its most recent hit, Disco Double.

At EiG, delegates will be able to learn more about the supplier’s recently enhanced Free Rounds tool; the feature is not limited to iSoftBet’s games, and is available across all third-party content integrated into its Game Aggregation Platform (GAP). In addition, the supplier’s full suite of games will be on show, including its branded slots and table games.

iSoftBet’s stand at the Macau Gaming Show (AV32 ) will be twice the size as last year. The focus will be on its new HTML5 development framework, Pulse, which offers a superior user experience and lightning-fast load times.

This year marks the second time at iSoftBet has exhibited at SiGMA, and it returns with an even bigger diary than the previous year, offering more meeting slots with operators and delegates.

Those wishing to arrange a chat with one of iSoftBet’s senior managers drop the team an email on sales@isoftbet.com.

Michael ProbertHead of Business Development at iSoftBet, said: “We have a packed conference schedule to round off what has been a very successful year for iSoftBet and our partners.

“We are always excited by the chance to meet with operators, and to showcase our fantastic suite of blockbuster games, powerful Game Aggregation Platform and first-class service offering.

“It is also a great opportunity to launch the innovative features and products we have been working on throughout the year, and look forward to talking about them with delegates at each conference.”

iSoftBet develops a range of original and branded games. It holds licencing agreements with some of the largest entertainment franchises in the world, launching titles such as Platoon and Paranormal Activity.

It also works with more than 30 third-party suppliers, including Playson, Habanero and Realistic Games, to deliver more than 1,000 titles to its operator partners via its Game Aggregation Platform.

Each of iSoftBet’s products is created to ensure that it meets industry standards, with a combination of innovation and experience providing world class gaming software to the company’s partners.

https://www.isoftbet.com/news/isoftbet-announces-busy-conference-schedule/