SBTech Licenses NetRefer Performance Marketing Product Suite

Sports betting solutions provider SBTech has partnered with NetRefer to offer the digital marketing specialist’s Performance Marketing Product suite to its clients.

The agreement enables SBTech’s clients to manage their marketing activities through the NetRefer marketing technology platform.“We are delighted to partner with NetRefer, one of the industry’s most trusted providers of comprehensive affiliate marketing solutions,” SBTech chief executive Richard Carter said.“Offering NetRefer as part of our package will significantly enhance our clients’ operations, providing them with a unified view of their marketing campaigns and the opportunity to fully automate the affiliate life cycle – from signup, to CRM management and customer reporting.”“We are ecstatic to partner with SBTech, empowering their vast portfolio of operators with our holistic Performance Marketing product suite,” NetRefer chief operating officer Timothy Buttgeig added. “Through our platform, they will be able to make smarter marketing decisions and maximize their profits.”

http://www.gamingintelligence.com/marketing/43224-sbtech-licenses-netrefer-performance-marketing-product-suite