Pragmatic Play Appoints New Head of Marketing


Award-winning online slot and table games developer Pragmatic Play has reportedly named Victoria Bonner (pictured) as its new Head of Marketing.

Assuming the role earlier this year, Bonner’s appointment further strengthens the Malta-based firm’s executive team as she brings with her more than 10 years of marketing experience. Prior to joining Pragmatic Play, Bonner was lead Events Manager at industry competitor NetEnt AB where she led customer days, game launch events, and conference showcases at various expos including G2E, EiG and ICE Totally Gaming.

Bonner’s previous experience within the technology and financial sectors, include stints at such companies as Microsoft, Google, and the Royal Bank of Scotland in public relations and marketing roles.

In her new role as Head of Marketing at Pragmatic Play, Bonner will reportedly lead industry communications, partner marketing initiatives and public relations.

Pragmatic Play Head of Business Development, Yossi Barzely, said: “We are thrilled to welcome Victoria to the team during what is an exciting period for Pragmatic Play.” Barzely continued, “Her excellent track record in iGaming and beyond make her a key addition to the business as we look to expand into new regulated markets and build on our reputation as a premium slot developer. Her results during her tenure to date have been impressive,” according to a press release.

Bonner added, “Pragmatic Play is a growing force in slot game development, with recent releases such as Jurassic Giants and Pixie Wings underlining its strength and potential.” And, “I am both delighted to have joined this talented team and eager to help contribute to the company’s future growth. I very much look forward to helping it become one of the best-known and most respected providers in the industry.”

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