In 2016, NetEnt entered a number of new markets. After successful expansion, the company has continued to grow in 2017. This month, NetEnt has launched games in Serbia.
NetEnt Enters Serbia’s Regulated Gaming Market
NetEnt has now entered two new gaming markets in 2017. In May, the digital gaming solutions company’s subsidiary, NetEnt Americas, entered the Canadian market via a licensing agreement with the British Columbia Lottery Corporation (BCLC). This month, the company has gone live in the Serbian market.
NetEnt has collaborated with Mozzart, the leading gaming operator in Serbia. Mozzart is now offering a selection of NetEnt games to its players after a successful integration process. Once an agreement has been made, the technical integration is necessary to offer players smooth and seamless additions to their gaming choices. After having integrated into a number of different markets, NetEnt is well-equipped to offer a speedy and efficient integration process.
Enrico Bradamante, the Chief of European Market Operations and the Managing Director of NetEnt Malta Ltd, commented on the NetEnt games launch in Serbia. He said: “We keep delivering on our global growth strategy by strengthening our position on regulated markets, and we are very pleased that our popular games are now also available for players in Serbia.”
Serbia began implementing gambling legislation in 2011. Since this time, the country has shut down a number of illegal online websites. Cutting down on black market gaming activities paves the way for companies with a good reputation to step in and offer both legal and regulated gaming. Since gaming operators are required to have a physical presence in Serbia, NetEnt chose to offer games via Mozzart rather than applying for a full gaming license.
IN 2016, NetEnt entered four regulated gaming markets. NetEnt successfully integrated its products into gaming markets in Portugal, Bulgaria, Romania, and Mexico.