SBTech Launches Mobile-Focused “Add2Bet” Enhancement to Its Industry-Leading Sportsbook
SBTech, the leading sports betting solutions provider to the online gaming and betting industry, today announced the launch of Add2Bet, its newest cutting-edge Live Betting feature.
Enabling players to immediately use the cash out value of an open bet to create a new double, treble or acca by combining it with new selections, Add2Bet is one of a series of recently-launched mobile-focused enhancements to SBTech’s market-leading sportsbook solution, designed around simplicity and ease-of-use.
Its rollout further strengthens SBTech’s position as the in-play betting market leader – the company has won EGR B2B awards for its live product for the last four years.
The new feature is expected to have a positive impact on SBTech operators’ turnover, by giving players more control over their betting and appealing more effectively to millennials.
Add2Bet was launched following in-depth research* and development by SBTech, including extensive A/B testing, focus groups and practical scenario implementation in a live environment.
Key findings were that:
- Under-35s are early adopters of the feature – users from this age group tried Add2Bet after seeing it just twice on average, whereas older users waited until they’d viewed it an average of five times.
- Of the total betting volume generated by the sample group, 7% of English Premier League live bets were placed by using Add2Bet to change an existing live bet.
- Nearly 70% of players who use Cash Out for an average of 40% of their betting activity placed a bet using the new feature.
Tom Light, SBTech Senior Vice-President of Business Development, will be presenting Add2Bet at the upcoming EiG expo in Berlin on Tuesday, October 31st at 11 am.
He commented: “Add2Bet is the latest example of a key sportsbook feature designed to benefit both players and betting operators and we believe it is the fastest and most ergonomic innovation produced by any betting solutions provider thus far. I look forward to presenting the product and discussing it in depth with our clients and contacts.”
*Methodology: SBTech carried out the research with a sample of 200 players in September 2017 against a control group of 50 users from the same segments with the feature disabled. Each player used his or her own betting account with £200 credit supplied by SBTech.